When it comes to marketing a property it is important to make sure you are able to reach out to the tenants or potential homeowners you are targeting. There is nothing worse than spending an advertising budget on methods that do not produce any real results. There is one way that will provide you with a much better chance to captivate your audience and entice them to make the best decision for themselves and for your company. Making a small video with iMovie can provide you with a great way to reach out to customers.
iMovie is an app available for download on all iPhones and iPads, and it can be downloaded onto a Mac computer for further use. This app is designed to allow you to use its simple design in order to create a professional looking movie from the photos, videos, and audio clips stored on a device. This means all that is required is using the camera on a phone or iPad and taking a video of the property you are looking to market. Once the clips are gathered, the video can be turned into a professional movie in no time.
When using video to market a property, there are many different benefits available. To mention just a few, using video means you will be 53 times more likely to reach the front page of a Google search. Once the number of viewers increases, you will also have a 40 percent higher click-through rate. This means customers will not only see the listing but will also follow the information provided by the video to further investigate. Video also causes guests who visit the site to stay browsing three times longer than if there were no video.
With so many positive benefits, it can be an easy choice to start using video in your marketing. There is no better app to make simple, professional quality videos than iMovie for your iPhone or iPad. The simple design can help make sure the people viewing the listings will be more likely to watch the video and then pursue more information about the property. You can expect to have between five and seven percent of visitors turn into leads for a specific property.
RPM Capital is a property management service that can provide you with professional assistance as well as local market knowledge.
Photo Credit www.propertymarketingawards.co.uk
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